Full Job Description
Job Title: Digital Content Strategist
Location: Lihue, Hawaii
Company Overview
Welcome to Hawaiian Innovations Inc., a top-tier revenue-generating company revolutionizing consumer technology with a focus on the unique beauty of Hawaii. As a leading powerhouse with a commitment to sustainability and community engagement, we pride ourselves on creating products that resonate with our values and our customers. With our headquarters situated in the heart of Lihue, we are looking to expand our team by adding a passionate Digital Content Strategist who is ready to drive our digital initiatives to new heights.
Position Summary
The Digital Content Strategist will play a pivotal role in shaping our digital marketing strategy, ensuring that our brand voice resonates in the vibrant and unique backdrop of Hawaii. Your mission will be to devise and implement engaging content strategies across multiple platforms, enhancing our online presence while fostering a sense of community and connection among our audience.
Key Responsibilities
- Develop, implement, and manage a comprehensive digital content strategy that aligns with our business objectives.
- Create high-quality content tailored to various channels, including web, social media, email newsletters, and blogs.
- Collaborate closely with the marketing team to design campaigns that synergize with promotional strategies.
- Conduct in-depth audience research to understand user personas and their engagement motivations.
- Analyze traffic metrics and user engagement to optimize existing content and guide future creations.
- Monitor industry trends and competitor activity to identify new opportunities for content innovation.
- Manage the editorial calendar to ensure a consistent flow of content that reflects seasonal themes and ongoing promotions.
- Utilize SEO best practices to enhance visibility and search ranking for all digital content.
- Engage with the community through social media and other digital platforms to cultivate brand loyalty and advocacy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in digital content strategy or a similar role.
- Proven track record of successful content creation and campaign execution in a digital environment.
- Familiarity with content management systems (CMS), social media management tools, and analytics software (Google Analytics, SEMrush, etc.).
- Strong understanding of SEO, keyword research, and best practices in digital marketing.
- Exceptional writing and editing skills with a keen eye for detail.
- A passion for storytelling with the ability to engage audiences in a meaningful way.
- Ability to work collaboratively in a fast-paced environment and adapt quickly to evolving trends.
Why Join Hawaiian Innovations Inc.?
At Hawaiian Innovations Inc., you are not just a number; you are part of a family that values your contributions and celebrates your successes. We offer competitive salaries, a robust benefits package, and opportunities for professional growth.
Employee Benefits:
- Competitive salary with performance-based bonuses
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off policy, including vacation days, sick leave, and holidays
- Opportunities for professional development and continued education
- Employee wellness programs and community outreach initiatives
- Flexible work environment with a focus on work-life balance
Company Culture
We believe that our team’s diversity and creativity are what set us apart. We are dedicated to fostering an inclusive environment where everyone feels valued and empowered to share their ideas. Our workplace culture reflects the spirit of Hawaii — warm, welcoming, and harmonious. We actively promote sustainability and are involved in community service initiatives that strengthen our commitment to the people and environment of Hawaii.
How to Apply
If you're ready to take the next step in your career as a Digital Content Strategist at Hawaiian Innovations Inc., we want to hear from you! Please submit your resume, a cover letter highlighting your relevant experience, and examples of your previous work that demonstrate your creative approach to digital content.
Let your journey towards an exciting career in the beautiful surroundings of Lihue, Hawaii, begin with us!
Join Our Team in the Heart of Paradise!
We look forward to seeing how you can contribute to the ongoing success of Hawaiian Innovations Inc. and help us connect with our community through innovative digital content. Together, let’s make a difference!